BWDC
La Bazade, a newly established luxury concierge service, required a distinctive brand identity that encapsulates the essence of nonchalant elegance. Inspired by the vintage charm of iconic train travels like Le Train de Minuit and L'Orient Express, and the artistic flourishes of the Art Nouveau era, our task was to create a brand that appeals to an upscale clientele with a taste for the understated luxury.
– the Art of Nonchalant Elegance
Objective
Our primary goal was to develop a brand that resonates with the sophisticated, relaxed elegance the owner envisioned. The brand needed to reflect high-end luxury that was both approachable and exclusive, capturing the spirit of 'La Balade des gens heureux'—a song that epitomizes joy and contentment.
Solution
We embraced the owner's initials, BDWC, to personalize the brand, naming it La Bazade, which signifies 'the art of nonchalant elegance.' The visual identity features deep red velvet and elegant beige tones, evoking a sense of vintage luxury. The logo and branding elements, infused with Art Nouveau influences, convey an air of timeless elegance.
Additionally, the concept includes a suite of guides, "Volume I, II,..." designed to complement the concierge service by offering curated luxury experiences, enhancing the brand's unique narrative and appeal.