Ikkiu
Ikkiu, a of high-end handmade candles manufactor, faced challenges with their original website, which suffered from high bounce rates and low customer retention due to its failure to adequately reflect the premium quality of their products. Our mission was to elevate their digital presence to better showcase the elegance and unique characteristics of their candles.
Illuminating Handmade Candles
Objective
The objective was to enhance the website's ability to engage visitors and convey the artisanal quality of Ikkiu candles. We aimed to improve the aesthetic appeal of the site and provide a more immersive user experience that would reduce bounce rates and increase customer retention.
Solution
We redesigned the Ikkiu website with a color palette of greige and off-white, establishing an elegant backdrop that complements the product's sophistication. Detailed descriptions of each candle’s color and scent were crafted, and new photography guidelines were provided to ensure images accurately depicted the quality and allure of the candles.
The website redesign also included sophisticated graphic design elements to enrich the visual experience and better illustrate the craftsmanship of Ikkiu candles. The result is a refined, user-friendly platform that enhances brand perception and customer engagement.