Alter Designs
Alter Design, a high-end fashion brand, that embodies the ideals of tolerance, love, and respect for gender diversity through its innovative designs. Faced with a slow and cumbersome website, Alter Design needed a fresh digital presence that was as visionary and user-friendly as the brand itself. The goal was to create a platform that showcased their beautiful imagery and echoed their commitment to a responsible and inclusive society.
Fashioning a Platform for Inclusivity and Freedom
Objective
The primary objective was to transition from an cumbersome platform to a more manageable, efficient, and scalable website infrastructure. We aimed to improve the site's performance and user experience to better reflect the brand's high standards and core values.
Summary
We built a new website from scratch on a platform that was easier for the Alter team to manage. The redesigned user experience (UX) and user interface (UI) prioritize ease of use and aesthetic appeal. The site’s design focused on showcasing Alter’s stunning imagery, with a consistent beige tone complemented by seasonal colors that reflect their latest collections.
This approach improved website performance and enhanced the visual storytelling of the brand.