MASA
Industry
Restaurant & Food Service
Service
Visual Identity
Year
2023
Idea
Masa Bakery is built on the idea of warmth and familiarity. A neighbourhood bakery where everything feels simple, fresh, and made by hand. The identity needed to reflect that softness. We focused on highlighting the everyday joy of baked goods. The illustrations of croissants, loaves, and pastries were hand drawn to keep the brand close to the craft. The logo is playful and light, echoing the feeling of stepping into a friendly local bakery.
Form
The visual system uses red and beige as core colors. Red brings energy and appetite. Beige brings calm and warmth. Together they set a cozy tone. The hand drawn bakery items are used across packaging and communication to reinforce the artisanal side. The playful logotype adds movement and keeps the brand approachable. Typography is simple and rounded to match the friendly spirit. Every element feels handmade, easy, and inviting.
