LUMEN
Industry
Lighting
Service
Visual Identity
Year
2025
Idea
A new light for Lumen. The brand needed a rebranding because the old logo felt outdated and no longer reflected their growth. The goal was to build a modern identity that could evolve with the company while keeping their symbolic yellow triangle. The updated logotype uses a futuristic and modern font that matches their technical energy. The triangle is integrated inside the N as a yellow gradient to represent lighting. The logomark is a triangle placed inside a square. The square represents structure and stability. The triangle represents the light source. The logotype is a spotlight on a wall, with the triangle acting as the reflection of light.
Form
We refined the color palette. The previous grey tones were too soft. We introduced a deeper black grey to communicate strength and heritage, since the brand has been in the market for many years. The yellow was kept as a key highlight to represent light and visibility. The typography is clean, modern, and technical. The overall layout is minimal, structured, and easy to read. Each element supports clarity and precision. The result is a visual identity that feels current, confident, and aligned with the future of Lumen.
