KASA
LIN
Industry
Fashion & Eyewear
Service
3D Product Design, E-commerce Experience & Custom Development
Year
2025
About Kasa Lin
Kasa Lin makes eyewear you keep. Each frame has a temple built to carry small machined add-ons in palladium or gold, which screw on and come off whenever you want them to. One pair, worn a different way next season. The pieces sit somewhere between eyewear and jewellery, and that is exactly what makes them hard to photograph. A still image shows a nice frame. It does not show that the frame is a system.
The Challenge
You have to see the frame move to understand it.
In a flat product shot the add-ons read as decoration. The thread that holds them, the mechanism the whole brand rests on, disappears completely. The product looked like a nice frame rather than something you could keep changing.
Customers could not tell how a piece attaches, how many one frame takes, or what their own combination would look like on the temple. Questions the product page should answer were landing in the inbox instead.
Standard e-commerce made it worse. It treats the frame and the add-ons as separate items in a basket, priced separately and pictured separately. What Kasa Lin sells as one considered object arrived looking like a pile of parts.
Our Approach
We rebuilt the collection in 3D, then made it the shop.
Every frame and every add-on was modelled from the real piece, down to the finish on the metal. Kasa Lin now owns a digital version of its inventory, reusable on the site, in campaigns and on social, without booking a shoot each time the collection changes.
Those models became the product page. You can turn the frame, look closely at the temple, and watch add-ons appear on it as you pick them. You are not imagining the result any more. You are looking at it.
Around that we built the purchase flow the brand actually needs. You choose a set of four, six or eight add-ons and curate it piece by piece, with sold-out pieces disabled as you go and a counter keeping track. The frame is priced as one finished object with the add-ons included, never itemised like spare parts. The store teaches the product while it sells it.
The Experience
