CRUNCH CLUB
Industry
Restaurant & Food Service
Service
Visual Identity
Year
2025
Idea
Crunch Club is a retro futuristic cereal club built around fun, energy, and character. The idea was to create a cereal club that feels like a world of its own. We designed personas eating the cereal, each one with a distinct look and a happy attitude, to give the brand a playful identity. The cereal bowl became part of the storytelling and helped anchor the universe. The logo has a “crunch” cut into it to signal movement and excitement. The whole direction focuses on a bold, animated feel that brings back the joy of childhood cereal moments with a futuristic twist.
Form
The visual system uses striking colors. Purple is the hero shade because it stands out and feels slightly cosmic. Blue and other bright accents help strengthen the retro futuristic look. The illustrations are expressive and full of personality. The typography is chunky and confident to match the theme. Layouts are dynamic with layered elements and punchy contrasts. Everything is designed to feel loud, fresh, and memorable.
